Get jewellery at wholesale rates and flaunt with style!

A woman does not only need stylish clothes to look chic and fashionable, fashion accessories are also vital to complete and complement her individual look. The most important item out of these fashion accessories is jewellery. Can you expect from a woman to not purchase necklaces, pendants, earrings, and/or rings of her choice? Today’s unpredictable economic conditions keep us from enjoying freely and we do not afford to spend a fortune on buying fashion accessories. The women, however, cannot give up the idea of shopping and the best option in this regard is to buy wholesale jewellery items. 

The first and the foremost reason why some women prefer buying jewellery items in wholesale is that it becomes affordable for them. Secondly, the variety in shapes, size, colours, and price range of the wholesale jewellery items is wide and satisfies the varying needs of women from different age groups. Since the fashion changes abruptly, it is only wise of you to not spend much on transitory accessories. Wholesale traders know the female desire for fashion accessories and especially for the classic jewellery, therefore they collect fine jewellery items and sell them at discounted bulk rates.

Jewellery is a must-have for every woman. Any outfit is complete only when you wear stylish jewellery with it. Jewellery that complements your look and invites positive comments from others will be a perfect choice that can truly represent your style and individuality. Any retailer can buy variety of popular and in-demand wholesale jewellery items from wholesale traders at cheap rates. This is the best tactic to attract women to buy items from your retail outlet.

The wholesale jewellery items come in a large variety and enable women to choose perfect accessories according to their fashion need, choice, and preference. There are many wholesale jewellery items available in the market, which are not costly for your pocket because they are available at wholesale rates. Any retailer can place an online order by visiting wholesale supplier’s business website or by visiting wholesale jewellery market.

Consumer Sales Promotion – Doing it the Right Way

Sales promotion plays a vital role in promoting the products and its sales. As sales promotion is an activity directed towards the channel members as well as the end consumers. Each type of sales promotion has different types of activities involved like sales promotional tools that work good for wholesalers and distributors may not be appropriate for consumers. Similarly, sales promotion tools deployed for end consumers may be ineffective when employed against the wholesalers and retailers. Some of the most widely used ways to entice customers are discussed here:

1.Lucky draws
2.Free samples
3.Loyalty rewarding
4.Free product extras
5.Events invites
6.Discount coupons
7.Special price offers for limited periods
8.Trading opportunities
9.Consumer involvement in product design (lays chips)

1.Lucky draws
In this type of sales promotion the company usually asks the customers to send the empty packets or coupons of the product. The company then announces special prizes for the lucky ones out of draw. This scheme in the past has significant impact on the sales increase. This is one of the most costly methods of sales promotion but can have instant impact, provided the whole campaign has been handled well.

2.Free samples
This kind of technique is employed for either a new company and its new product or an existing company with a new product. At times the product’s packaging is changed. This also needs to be communicated to the customer. In this case small number of free samples is also given to the customers. Usually this method is used for two purposes. First is that customers should be able to identify the product. Second, the customer should use it without cost to know the utility he can derive from the use of that product. A company that persuades costumers through its products quality but due to lack of customer’s attention towards the specific product usually tries it to take advantage from this kind of promotion.

3.Loyalty rewarding
Under this method a company rewards customers for his regular purchase of the product or service offered. This technique not only helps to retain customers, but also making this realization to customer that company values his decision to purchase its products.


4.Free product extras
When the competition amongst companies on certain products gets intense, they often struggle hard to get the attention of their customers. When the products of different companies usually provide the same utility, then customers start comparing their prices and quantities. Usually a company charging more money for smaller quantities has to readjust its quantities or give some extra quantity in same price.

5.Events invites
At times the companies want to see the direct reactions of the customers to their products. In this search, companies often try to organize events that involve competitions while consuming their products. Like a detergent maker might hold a competition amongst house wives for washing clothes or other fun relating activities like a paint competition among kids. It is not necessary that the company’s events directly relate to its product. The company however tries its best to establish a connection, so it can promote the use of its products.

6.Discount coupons
Discount coupons are also one of the most widely used methods by a company to promote its products. In this method the company sends discount coupons hidden in its boxes. The customer who gets the discount coupons is sure to get the benefit. So he will usually make the purchases at discounted rates. Companies at times give time limits attached to the coupon. By including this intended pun, the companies cleverly make the customers go for purchases within a specified time. This helps company boost its sales for a specified period of time.

7.Special price offers for limited periods
In this case the company’s target is to increase sales only for a specific period. The company offers products at discounted rates for limited time.

8.Trading opportunities
Some of the companies also offer a trade in for older products. There are hundred of examples on it. For example television makers have long used this technique. By this way the consumers are given some reimbursement on the new purchase made.

9.Consumer involvement in product design
There is another sales promotion method which is very unique and advance. This type of method has been in vogue for quite some time now. One of the major benefits of this method is that when the consumer is involved in making of a product, he then not only appreciates the product but also uses it. He considers it as a product of his own creativity.

Source:
UK Wholesalers

How can the World Trade Organization help your small trading business?

World Trade Organization is an autonomous body that works for free and transparent trade between its member countries. As an organization, its rules and functions are looked upon in bigger context, it is essentially meant for free trade, irrespective of the size of trading businesses. World Trade Organization main objective is to facilitate free, transparent and non-discriminative trade, for this purpose they make rules and issue guidelines that its member countries must follow. These rules are a result of intensive negotiations between the representatives of its member countries, who then sign on these contracts. In addition to free trade facilitation, it helps brining consistency in rules and regulations related to trade, taking out the uncertainty factor from the international trade, to some extent.

Criticism:

Although, it calls for equal opportunities and economic growth, it is often being criticized for doing exactly the opposite. Mainly because the under-developed nations is the least influential group during the decision making process. According to activists speaking against World Trade Organization, the organization actually safeguard the interests of developed nations most of the times. Plenty of economists completely turn down the idea of trade liberalization as a tool for economic growth, stating that it actually opens up under developed markets for the exploitation of the developed ones.

How can it help a small trading business?

As stated earlier, WTO is not intended to help businesses directly, but you can benefit from the information and statistic available at their website or other forums. World Trade Organization publishes various research reports and trade statistics on annual basis. For example, international trade statistics provides figures, charts and other trading details for International traders. Other equally useful publications include World Tariff Profiles, Trade profiles and WTO annual report. In case you are planning to start exporting to some particular region, you must consult these reports and look for the demand, existing trade and tariffs that may apply to your trade. You can also find information on dispute settlement, competition policies, electronic commerce, regional trade agreements or trade policies.

WTO offers internships and other learning resources for students from all over the world, such as online training, distance learning and training videos. Some of the courses available are General Agreement on Trade in Services, WTO dispute settlement system, barriers to trade and WTO legal underpinnings. Anybody can go through these courses to perk up their own trade business, or to work as a consultant for other businesses.

Source:
Wholesale
wholesalers

Different types of discounts you can offer to your customers

What are the two most attractive words, you can use in your advertisement to lure customers? Answer is Discount and Free, and although “Free” can pull much larger crowds as compared to “Discount”, you can’t really offer your products for free. Therefore, discount is a more practical, sensible and smart option to use. Different types of discounts and sales are very effective to curb the competition. It can also provide a good boost to your sales in the time of recession, when people are looking to save on every deal. However, offering discount on your products will obviously reduce the inflow of cash, therefore you need to chew over your discount strategy over and over, keeping in mind all costs and expenditures. In addition to this, there are some laws in developed countries that impose some restrictions on discounts; you need to confirm to these regulations as well.

Here are some of the discounts you can offer to your customers.

Quantity Based Discount:
You must have noticed a huge difference between wholesale and retail price. Whenever you buy something in large quantities you expect some discount from the seller. People are more than happy to offer low prices to a buyer who will purchase in large quantities because it allows the seller to save in many ways. But normally these quantities are too large for a normal consumer and only businesses can afford to purchase a product in these quantities, however you can offer some sort of off-price if the customer buy more than one units, for example 5% off if someone purchases 10 units or more.

Payment Based Discount:
If majority of your customers make purchase on credit then you can offer payment based discounts to these customers, tempting them to pay as soon as possible by offering a small discount on paying cash without delay. Prompt payments will save you all those collection costs and help you with daily expenditures of the business, as well.

Trade Discounts:
These are the discounts you have to offer to the middleman, be it the wholesaler, retailer or distributor, so that they can cover all costs of marketing that may be needed before the product reaches to the ultimate consumer. Trade discounts are in fact, the biggest of all.

Special Discount:
In some cases you can offer discounts to some specific group of customers to capture that special segment of the market. This niche group can be of students, house wives, doctors, your previous customers, small business owners or any other strategically targeted group.

Source:
Wholesale

International Export Packaging – A checklist

In international export, it may take several days, even weeks before the products reach to the customer, after being dispatched by exporters. Being an exporter, it's your responsibility to package all exporting items in a way that your customers will acquire them in excellent condition. Apart from protection; packaging is also used for marketing (labels & logos) or information (guidelines for consumers) purposes. Exporting products are vulnerable against physical shocks, crushing, climate change, mishandling, etc and the packaging should be able to safeguard them against all these hazards. Though the packaging standards differ with the countries and products, there are some minimum requirements that you need to take care of.

Packaging Box and Tapes:

Usually cardboard boxes are used when packaging for shipment. Always use firm boxes with proper flaps; extra padding (or cushioning) is compulsory for breakable items. Size of the box should be according to the product size, not too small (that you have to forcefully stuff all items inside) and not too large (that the goods can move around and clash with each other). Use separate wrapping for each item. If the products are of fragile nature, you can use wooden box for extra protection. Use standard tapes instead of normal household tapes, special tapes for packaging purpose are easily available. Extra safety measures are needed when you are exporting "food" items.

Addressing & Labeling:

Recipient address should be clearly mentioned, also the sender address where the products will return in case they don't reach the addressee. Also, mention the recipient contact number to ensure the delivery. Your business or brand logos on the package can be used for marketing and promotional objectives. Sometimes attractive packaging is used as a competitor advantage. You can also use the packaging to communicate with the customers about the other products or services you are offering. If the products are fragile or breakable, you can state these characteristics outside the box and give instructions for careful handling.

When exporting to developed countries, be sure to obtain knowledge about the acceptable packaging standards in that country. You can also refer to ISO standards in these cases. It's better to have a clear idea of all the possible hazards that the products can face before they will reach their destination. Remember the main motives of packaging that includes physical protection, quality preservation, storage convenience, marketing and product information. Adopting world-class standards is vital when doing international export, not only your product but your packaging should be of export quality in order to stand out.

Source:
UK Wholesalers

Alternative trading systems and organization

Fair trade is a relatively old phenomenon that presents an alternate trading system, which facilitates small scale producers and workers (mainly from undeveloped countries), so that they can sell their products in the developed markets without being duped by the middleman or the capitalist who pay these workers the smallest amount but sells the product to consumers at a hefty price. At the end of the day, it is the middlemen or industrialist, who takes home the larger profits while the real worker is left with little or no opportunities to grow, which is quite unfair. For that reason a fair trading system has been introduced that tends to be directed more by socialist viewpoint than the capitalist.

Alternative Trade Organizations:

Fair trade (also known as alternative trade) calls for market access for low level producers, so that they’ll be able to sell their products at reasonable price. This is what these alternative trade organizations (or fair trade organizations) works for. Fair trade movement, which was started back in 1940’s, was initially based on religious or ethical commandments. With the passage of time, as more and more people including NGO’s and students joined in the cause, it is now becoming more and more popular especially in Europe and North America. For the reason that it’s not only the worker who benefits, but the whole society, especially the consumers who will be paying fair price.

To achieve their ultimate goal (which is to empower destitute workers towards economic prosperity), fair trade organizations works toward promoting this trade system, and spreading awareness among consumers. Such products are not easily available in all markets, so these organizations have to endorse the locations and stores where such merchandise is available. There is a type of certification known as Fair trade Certification, granted to businesses who meet the standards (works pretty much the same like ISO certification). Some of these standards are no gender discrimination, decent wages for workers, no child labor and safe working conditions. Though there’s no restraint but till now the fair-trade is normally limited to simple household stuff like tea and coffee, fruits, chocolate or handicrafts. 

Alternate trading systems:

Some people confuse alternative trade with alternate trading system, because of the similarity in the names. Alternate trading systems are actually unconventional trading system set up for the convenience of stocks buyers and sellers. These are not necessarily stock exchange, though a set of regulations made by SEC applies on them. Online trading system is an example of alternate trading.