Social group influence on buyer’s behavior

It is the customer, who makes the decision of buying something, right? But how does he/she reach to that decision? There's a complete procedure and different stages to this decision and as a marketer, you must know the process. For the reason that you are not going to win a customer unless you are well in terms with the factors that influence the buying behavior. Generally, the process starts from the moment a customer feels the need of a particular product (or service), next step is to look for different options available, after weighing up these options, the customer then reaches on a final decision to pay for one of these options.

Very few customers are capable of making an entirely independent and rational decision, without getting influenced by any of the external factors. One of the most important factors is the social influence, which plays a very important role in a customer purchase decision. Let’s have a look at how these social influences can affect the buying behavior.

Family Buying Behavior:
Among all social groups, family of course is the closest, hence the most influential. Knowing the answers to the questions like … who in the family is going to make the final buying decision, or who is going to pay the bill, can help a lot. Because even if your product has got nothing to do with parents, and is mainly intended for the children use. It is actually the parents who are going to pay the bill, therefore you are supposed to market the product from parent’s perspective and not of children (unless the product is some inexpensive toy or candy that the child can purchase from their pocket money).

Social Class:
Society is normally divided in three classes by sociologists, namely upper class, middle class and lower class. Some divide it in further sets like upper-middle or lower-lower classes. All of these classes have their own characteristics, social values, set of needs and spending patterns. Obviously, the buying behavior is going to be different for people belonging to any of these classes, you need to address the right set of needs when marketing for a specific class of society.

Cultural Influence:
American, European, Indian, Chinese … all of these cultures are poles apart when it comes to the people’s needs and preferences, who are a part of some specific culture. Your marketing tactics should be strictly in line with these cultures and their moral values.

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How important is work life balance

Balance is a must in all aspects of life … for example balance between curricular and extra curricular activities in your student life, balance between earning and spending in your professional life, materialism and spirituality in your routine life, and so on. As soon as you get one sided, your life starts getting affected in a negative way. You have to balance yourself on a very thin line throughout your life to keep yourself on track. It’s like you are walking on a very narrow track, as long as you keep yourself balanced, you will keep heading towards your destination, the moment you go a little astray (on either side of the path), the destination is lost and you start falling down.

Work Life Balance:
Many people in today’s world are not able to balance their work with their routine lives, which results in serious stress problems. Work (our job, business or any other profession), of course is the most important thing for most of us, one can’t really do without working (except for some very rare born-with-a-silver-spoon cases). At times, you are so overwhelmed by the thought of accomplishing more and more in your life that you fail to pay attention on what you already have, it can be your family, friends or your health. Raising the bar constantly, you go from work to working hard, working overtime and ends up becoming workaholics.

Here’s when the ill affects starts approaching, you distant yourself from your family, your health deteriorate, and you miss out on so many special occasions and joys of life in your pursuit of your dream position or business. Your productivity level also suffers in these situations, working more do not always result in more accomplishment, rather such extensive efforts may fail you in the long run. Remember, you cannot sprint in the marathon or you may not even reach the finishing line, let alone finishing first.

How to balance:
Of course the best way to maintain work life balance is time management. You need to realize that your body and mind needs sometime off to keep performing on their optimum level. You deprive your body and mind of rest, and they will get even by stop responding to your commands, gulping down energy drinks is not going to help either. Best approach to deal with work-life imbalance is to make a time table and then do your best to complete your tasks within the given time frame and do not over burden yourself.

Source:
Wholesale