Utilizing demographics in online marketing

In simple words “demographics” is the data or information about some specific group of population. These groups are formed on the basis of distinctions like age, gender, monthly income, race, education, marital status, etc. The word demographics has stemmed from demography which is the study of population. In modern marketing, marketing persons tend to use psycho graphics in conjunction with demographics (demographics is the classification on the basis of age, sex, race while psycho graphics is the study of their attitudes, values, lifestyle, etc). Though some experts are not in favor of mixing up these two, you shouldn’t be too concerned about making out if the information you are going to use in your marketing falls under the label of demographics or psycho graphics (because in all likelihood you’ll be using both).

Using Demographics in Online Marketing:

The most commonly used demographic profiling is based on age, where we have groups like baby boomers, adults, teens or children. Other profiles include men, women, African American, Generation X, Hispanic, and so on. As you can see, knowing the demographics of your target market is imperative when making your marketing strategy or advertisement, or else you’ll be shooting in dark when making your marketing strategy. Therefore, the first thing when planning your internet marketing campaign is to make a demographic profile of your target market.

For example, if you are going to start an extreme sports blog, you must be aware of the fact that the majority of the visitors will be coming from the age group of say 18 to 35, most of them men (the figures are not based on some research but just been quoted as an example). Such generalization helps when deciding what kind of ads you can place on your website or what sort of design or features your target audience would like to see.

Similarly, when you are planning to start an e-commerce portal for some specific region, you must get hold of the information like internet usage in that particular region, online habits, online shopping behaviors and the likes. Users from one country or region can typically have quite a different set of habits, preferences, routine, etc. Furthermore, studies have shown a clear difference between the online habits of men and women. You can find plenty of survey reports doing rounds on internet with a focus on online shopping behaviors. Going through these reports and knowing the facts will definitely help as opposed to a marketing plan which has been put together around assumptions or wild guesses.

Source:
USA Wholesale Suppliers, Distributors, Dropshippers & Manufacturers