An overview of Direct Selling as a marketing option
If you are living in some big town, chances are that you must have been visited occasionally by those sales representatives or distributors who come at your doorstep with some products, trying to convince you into purchasing that particular item by stating numerous benefits and offering a price lower than the market rates. That’s called direct selling, and it has been used as a selling medium for over a decade. Direct selling is not limited to distributors going door to door and selling products, it can also take place via internet or home parties. Generally, these sellers are not regular employees of the company; they are commission agents, working for commissions that they can earn in proportion to the number of sales they make. Bear in mind, direct selling is not the same as direct marketing.
Advantages of Direct Selling:
Direct selling is a growing phenomenon, especially in the developed countries. Now, why’d someone prefer direct selling over the conventional methods that have been practiced for years? First, direct selling is not new to begin with. New companies have been using this tactic for introducing and selling their products to the customers, at their homes or offices. For manufacturers, it provides a relatively inexpensive way to launch the product (all you need to do is to hire some commission agents). These sales people are often self-employed and quite good in this trait. You can outsource this task to small companies with trained sales staff who are good at convincing people. Direct selling is also advantageous for sales people, given it doesn’t need any specific education or experience. Anybody can try his/her luck if one is unemployed (being unemployed is not some prerequisite though). It can turn out to be a very rewarding career in case you succeed.
Disadvantages of Direct Selling:
Direct selling is not practicable if you are looking for mass distribution, large businesses cannot rely solely on direct selling in general. Direct selling cannot completely take over the conventional means of selling, because of the nature of this medium (which requires going door to door). Another disadvantage is the credibility factor, because this method is also employed by some fake or low quality manufacturers, some people might be suspicious of the people insistently trying to sell a product, especially if they are not familiar with the product. Another disadvantage is the possibility of half-hearted effort on part of sales people. For the reason that they are not regular employees, you cannot exert sufficient control over the sales staff.
About the Author
William King is the director of England Wholesale Suppliers & Distributors , Wholesale Trade Suppliers, Distributors & Manufacturers and Australian Wholesalers Directory . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
Advantages of Direct Selling:
Direct selling is a growing phenomenon, especially in the developed countries. Now, why’d someone prefer direct selling over the conventional methods that have been practiced for years? First, direct selling is not new to begin with. New companies have been using this tactic for introducing and selling their products to the customers, at their homes or offices. For manufacturers, it provides a relatively inexpensive way to launch the product (all you need to do is to hire some commission agents). These sales people are often self-employed and quite good in this trait. You can outsource this task to small companies with trained sales staff who are good at convincing people. Direct selling is also advantageous for sales people, given it doesn’t need any specific education or experience. Anybody can try his/her luck if one is unemployed (being unemployed is not some prerequisite though). It can turn out to be a very rewarding career in case you succeed.
Disadvantages of Direct Selling:
Direct selling is not practicable if you are looking for mass distribution, large businesses cannot rely solely on direct selling in general. Direct selling cannot completely take over the conventional means of selling, because of the nature of this medium (which requires going door to door). Another disadvantage is the credibility factor, because this method is also employed by some fake or low quality manufacturers, some people might be suspicious of the people insistently trying to sell a product, especially if they are not familiar with the product. Another disadvantage is the possibility of half-hearted effort on part of sales people. For the reason that they are not regular employees, you cannot exert sufficient control over the sales staff.
About the Author
William King is the director of England Wholesale Suppliers & Distributors , Wholesale Trade Suppliers, Distributors & Manufacturers and Australian Wholesalers Directory . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
Labels: advantages, cons, direct, disadvantages, manufacturers, marketing, product, pros, representative, sales, selling
posted by William King @ 1:57 AM
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