Your business growth is linked with your Organizational culture

Culture is defined by a set of beliefs, values, attitudes and lifestyle that is specific to a group of people, originating and living in a specific region. Needless to say, culture is powerful enough to mold the habits, thinking patterns and objectives of these people. People coming from two different cultures are likely to conceive a problem in a different manner; they’ll go after solving this problem in their own way and the level of dedication will also be different. Bottom line, culture can cast positive or negative effects on the overall personalities and consequently the fate of the nations.

If the culture can make or break a nation (along with many other factors), there’s every chance that the organizational culture is going to play an equally important role in the overall success or failure of a company.

What is organizational culture?
Similar to the national culture, organizational culture is a set of values, objectives and attitudes that exists and prevails within an organization. If you have been a part of different organizations in any capacity, you’ll most probably be aware of the variance in organizational cultures. Whenever you move to a new organization, you have to make changes in your personality and attitudes according to their culture or you can try to change the culture itself if you are sitting at some managerial positions (it’s going to be tough though). However, once the culture incorporates the positive values, vision and directions, you can be sure that the company is heading into the right direction.

How does it affect the business?
In many ways, for example culture will form the character of your company (and the character of your employees), it develops an ownership among the staff, and it ties them in a bond and improves collaboration. A positive and strong culture sends out strong messages to your clients, as well as your competitors. Similarly strong organizational culture helps in shaping up the workforce, especially if it is coming from diverse backgrounds.

Laying foundation of a strong Organizational culture:
Once established, Organizational culture is very hard to change, this is something you need to work on right from the start. Characteristics of Organizational culture travel from the top management to lower staff, the dedication and the attitude you want to see in your workers should be noticeable in you, as a manager. Also, you should endorse the culture in company meetings, workshops or any other event that take place.

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Commonly used types of branding

Having a large pool of brand loyal customers is probably the best asset a business can have in the long run, it is always easier to hold on to an old customer when compared to the efforts it take in acquiring a new one. Building a brand is like building your stronghold in the market, it’s like a castle that will protect your business from the competition; however you need to keep building up and keep strengthening incessantly, in order to stay safe. Branding is not simply choosing a catchy title and spending hefty amounts to have it appear everywhere. Branding is the name of a thoroughly planned marketing strategy, where you choose your strongest point and foster your marketing plan around your strongest features, while adding new features with the passage of time.

Branding focused on company name:

Majority of the brands are based on company names. In this technique the business starts from thinking of a name which is unique, easy to remember and likeable, all at the same time. Once you’ve your company name established as a popular brand, the whole range of the products attached with this brand will get an upper hand in the market. Sometimes, the association of your brand name is enough for a soon-to-be launched product to hit it off with the brand loyal customers. Coca Cola, Microsoft, Nokia, Nestle, Pizza Hut, these are all examples of some enormously popular brand names. A company can focus on just one Brand for entire product range or choose a separate brand name for each of its products.

Iconic Branding - The untouchable:

Some businesses grabbed the idea of Branding and took it to a whole new level, becoming monstrously huge and almost unbeatable in their respective fields. In some cases it was the product alone, which took them to these heights (e.g. Google); in other instances there were some great marketing tactics involved (e.g. Nike). Some of them gain such popularity that they’ve started to represent the product itself, for example Google is now widely used as a term, standing for online search.

Mood Branding:

In a relatively new branding technique, businesses have started to attach a general feeling or attitude with the usage of some particular product. Companies make inspirational taglines to appear with the product. For example “Think different” by Apple or the famous “Do It” by Nike. These slogans are used extensively in the ads, so much so that the name of the product alone can ignite some specific feeling in consumer's mind.

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