Commonly used types of branding

Having a large pool of brand loyal customers is probably the best asset a business can have in the long run, it is always easier to hold on to an old customer when compared to the efforts it take in acquiring a new one. Building a brand is like building your stronghold in the market, it’s like a castle that will protect your business from the competition; however you need to keep building up and keep strengthening incessantly, in order to stay safe. Branding is not simply choosing a catchy title and spending hefty amounts to have it appear everywhere. Branding is the name of a thoroughly planned marketing strategy, where you choose your strongest point and foster your marketing plan around your strongest features, while adding new features with the passage of time.

Branding focused on company name:

Majority of the brands are based on company names. In this technique the business starts from thinking of a name which is unique, easy to remember and likeable, all at the same time. Once you’ve your company name established as a popular brand, the whole range of the products attached with this brand will get an upper hand in the market. Sometimes, the association of your brand name is enough for a soon-to-be launched product to hit it off with the brand loyal customers. Coca Cola, Microsoft, Nokia, Nestle, Pizza Hut, these are all examples of some enormously popular brand names. A company can focus on just one Brand for entire product range or choose a separate brand name for each of its products.

Iconic Branding - The untouchable:

Some businesses grabbed the idea of Branding and took it to a whole new level, becoming monstrously huge and almost unbeatable in their respective fields. In some cases it was the product alone, which took them to these heights (e.g. Google); in other instances there were some great marketing tactics involved (e.g. Nike). Some of them gain such popularity that they’ve started to represent the product itself, for example Google is now widely used as a term, standing for online search.

Mood Branding:

In a relatively new branding technique, businesses have started to attach a general feeling or attitude with the usage of some particular product. Companies make inspirational taglines to appear with the product. For example “Think different” by Apple or the famous “Do It” by Nike. These slogans are used extensively in the ads, so much so that the name of the product alone can ignite some specific feeling in consumer's mind.

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