Why do you need to have a merchant account for your online business?

A question that haunts anyone who is planning to sell his/her products or services on internet is the mode of receiving payments from buyers sitting in another city, state or country. The best and the quickest option is to accept payment through credit or debit cards. There are other alternatives but none as quick and as convenient as this one. Online shopping is all about convenience and speediness, if the buyer has to wait for days before the payment arrives into seller’s account so that he might be able to dispatch the products. Such a lengthy turnaround time destroys the whole advantage of online shopping. In view of that, when you are setting up an online business, you must arrange for a merchant account to be able to accept payments through credit/debit cards. Asking your customers to send checks or money orders just doesn’t fits in.

Merchant Account is a type of bank account that makes it possible for account holder to accept credit card payments from his/her clients. In other words merchant account provider is a service that allows business owners to accept payment via credit/debit card. Though in most cases, you’ll not be dealing directly with merchant account providers, especially if you are a small or medium-sized business. However, the idea is to be able to accept credit card payments, be it through Merchant account providers, Independent Sales Organizations, Payment Processing Companies or Payment Gateways. Let’s take a look at how payment gateways or third party merchant accounts can help you in this regard.

Payment Gateway:

If you are an online business, you must sign up with a payment gateway service. Payment gateway allows you to offer an easy solution to your customers to make on the spot payments. The process starts from customers clicking on the “pay now” button and the whole transaction takes not more than 4 – 5 seconds (even though there’s a lot of data transfer taking place at the backend that includes various parties validating the process).

Third Party Merchant Account:

Third party merchant account is the most convenient and also the most commonly used medium by small businesses. Third party merchant account services serves the same as the traditional merchant account, however the prices differ. Third party merchant account typically cost less than the original merchant account when it comes to setting up an account; however the transaction fee is significantly higher. Some examples of third party payment processors are PayPal or 2co.

Source:
UK Wholesale

Some basic ways to improve your business liquidity

The liquidity of an asset can be determined by taking into account the convenience, when converting it into cash at any given time. For example, an asset is highly liquid if it can be switched into cash quickly and easily, whereas an asset is less liquid if it takes lots of time and efforts to convert it into cash. Liquidity is an important factor, which is considered by investors whenever they are looking to invest. When we talk of business liquidity, it is the ability of some specific business to arrange cash for its daily requirements. A business can be profitable and all, but it can still fail to prosper if it lacks in liquidity department. Business liquidity is necessary to carry routine business operations, for example paying utility bills, wages and fulfilling other obligations.

Cash management and liquidity:
Business liquidity is directly related to cash management that includes budgeting, forecasting, ROI, cash collection & allocation, and the likes. Poor cash management can hurt business liquidity in many ways. Finance managers must consider liquidity risk every time they are looking to invest the capital in any venture; also they need to monitor cash flow closely.

Account Payable & Receivables:
When you’ve got lots of sale and purchase going on credit basis, you need to keep an eye on your account receivable, as well as account payable. The idea is to try and collect payments as soon as possible, while trying to delay payments which are due (while staying in ethical limits and not bullying your creditors). Encourage customers to pay in cash, remember cash is the king, even more so in times of recession.

Don’t stack useless assets:
Some businesses make the mistake of piling up assets that are not really useful at that particular time. These assets can be some seldom-used vehicles, vacant land, useless furniture, inventory or machinery that they don’t need at the moment. Sometimes renting or outsourcing can do the job, therefore you don’t really need to purchase all sorts of equipment every time the slightest need arises.

Choose the right investment:
When the company holds cash that exceeds its present expenditures, the excessive amount must be invested instead of holding (because of opportunity cost). However, the people responsible for choosing investment options must keep the liquidity factor in mind. Try to avoid investments that lack in liquidity, and keep an eye on future expenses as well.

Source:
UK Wholesale