Carrying out marketing for different types of customers

Customers can be divided into different categories according to their decision making patterns. They have different sets of priorities and their own different reasons to buy or reject any given product. It is vital for a marketing professional or sales person to understand these types and to approach different customers in a slightly modified manner. Memorizing same sales pitch for every customer and repeating it to customer after customer is not the ideal way to go. You will soon be frustrated due to lack of sales. To avoid such situations, you should go through some research and come up with a marketing plan that will be able to accommodate all types of customers.

Some basic types of customers are described below.

Loyal customers:

A marketer's (or sales person's) dream coming true, this loyal group of customers is devoted to your brand. Not only they make repeated purchases, they also influence others to try your brand. They may be small in numbers but the bigger part of sales still comes from the same category. When trying to attract new customer, do not make the mistake (rather blunder) of ignoring your old dedicated clients. Do not make unexpected changes in your product or services because it may upset the existing ones.

Price conscious consumers:

Not necessarily, but normally these customers belong to the middle class, and most of their buying decisions are initiated by low prices. Even if they are making repeated purchases, they cannot be considered as loyal customers. They are only loyal to their mantra and that is to pay the least possible amount. You can attract this group of customers through some special bargains or discount offers but trying to retain these customers by continuously offering low prices for all of your products is not viable.

Status conscious clients:

Another important type, and more profitable too when handled properly. They normally comes from the upper or elite class, they have the riches to look around and get their hands on the most stylish, unique or expensive item. At times, they'd spend quite an amount just to be the first one to get hold of some product. In short they don't mind spending as long as are getting something of excellent quality and value in return.

Self-confident assertive customers:

This is hard to impress, unyielding category of consumers. You cannot tempt them into making a purchase unless they already need something badly. That is why; it's not very productive to spend so much time, trying to convince them. They'll buy when they feel like it; otherwise they won't spend a penny.