Guidelines to prepare an effective business message
New technologies, software’s, office tools have made business communication a lot more easier, faster and efficient. Still we do not have such software where all we need to do is to enter the motives and targeted recipients of that message and press "enter", expecting to get an effective message that is clear, concise and right on the money. That's why you must be able to prepare such messages yourself in order to grow, both as a business or an individual. The good thing is, it’s not that hard. You just need to follow these simple steps.
What do you want to convey and to whom?
Business messages are always created for some particular purposes. Some are looking to pursue their readers into making purchases, some messages are of explanatory nature, some are motivational and others are targeted to just providing some information. Just like these unique objectives, every message has its unique audience as well. Your first step is to determine your audience and define the objectives of the message you are going to create. A clear picture of the purpose and the audience will help you in deciding many factors e.g. the language and vocabulary you are going to use, salutations or the medium of delivery. When writing, keep your recipient’s age, education, position or income level in mind and try to address issues that they can relate to.
Convince yourself before trying to convince others:
You need to ask yourself if you are 100% convinced or not? If the answer is no or you are doubtful about that, it means you need to collect more supporting material, facts and figure. Some empty rhetoric without supportive arguments will get you nowhere. Be sure of the authenticity of the facts and figures you are going to quote in your message.
Write, Edit & Re-write until it is readable:
Message should follow a proper format. Starting with salutations, opening notes, presenting your points and then some concluding remarks. Organize your thoughts and try to avoid ambiguity. Use concrete words that do not have double meanings. Don’t use slang in any form of business messages. Once you are done with the writing, read it from a third person’s perspective. Don’t hesitate to edit or re-write it many times. Spelling mistakes or grammatical errors can spoil the message in no time, so spend ample time at proofreading.
Preparing effective business messages is a skill that can be developed like any other skills, all you need to do is remember these key points and practice.
What do you want to convey and to whom?
Business messages are always created for some particular purposes. Some are looking to pursue their readers into making purchases, some messages are of explanatory nature, some are motivational and others are targeted to just providing some information. Just like these unique objectives, every message has its unique audience as well. Your first step is to determine your audience and define the objectives of the message you are going to create. A clear picture of the purpose and the audience will help you in deciding many factors e.g. the language and vocabulary you are going to use, salutations or the medium of delivery. When writing, keep your recipient’s age, education, position or income level in mind and try to address issues that they can relate to.
Convince yourself before trying to convince others:
You need to ask yourself if you are 100% convinced or not? If the answer is no or you are doubtful about that, it means you need to collect more supporting material, facts and figure. Some empty rhetoric without supportive arguments will get you nowhere. Be sure of the authenticity of the facts and figures you are going to quote in your message.
Write, Edit & Re-write until it is readable:
Message should follow a proper format. Starting with salutations, opening notes, presenting your points and then some concluding remarks. Organize your thoughts and try to avoid ambiguity. Use concrete words that do not have double meanings. Don’t use slang in any form of business messages. Once you are done with the writing, read it from a third person’s perspective. Don’t hesitate to edit or re-write it many times. Spelling mistakes or grammatical errors can spoil the message in no time, so spend ample time at proofreading.
Preparing effective business messages is a skill that can be developed like any other skills, all you need to do is remember these key points and practice.
posted by William King @ 10:14 PM
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