Wholesaling and Dropshipping – Two Specialized Fields

Starting an online wholesale business may not be a very easy task. The difficulty lies in the range of unsolicited and unwanted information about wholesale business that clutters the web. Therefore, those who are interested in starting an online wholesale business need to go to a reliable source to gather the preliminary information about how to go about it.

Most of the advice that you will find online will misinform you regarding a lot of things. It will uselessly try to make the whole process difficult. For example, one of the most common misinformation that circulates online is that one needs a tax ID or a re-selling license to start an online wholesale business. There are some companies and individual distributors that do indeed ask for a tax ID to supply the wholesaler with goods to sell. On the other hand there are also companies and distributors who have no such pre requisite. Therefore, having a license or tax ID from the Secretary of State Office is not absolutely essential. You can still conduct your wholesale business without one.

Dropshipping is not very different from any other business that you may want to start. For example, when you want to set up a store in your city, you would do a market research first, find out about your competitors, etc. In case of setting up an online dropshipping business you must do the same. Not only do you have competition in terms of the billions of websites that are engaged in the same activities, but also that the online business as a concept is evolving very fast. You may find that your line of work has become obsolete soon after you have started working on it, if you have not done adequate research.

The following are some of the things you must find out:

• whether there is demand for your product

• nature of competition you might face

• whether your product will be easily sold

• an up to date information about the current market scenario for that product

Selling is not very difficult thanks to sites like eBay which also has an auction selling option. The problem arises in delivering and shipping the goods. Many stores lack far behind when it comes to fulfilling mail order deliveries on time. They lose precious time, clients and revenue because they do not have an efficient fulfillment system in place.

Here is where the difference lies between a wholesale business and a dropshipping business. Wholesalers are those who maintain stocks of goods and try to effect sales through advertising and marketing. These online wholesale companies need a fulfillment agency to take over the job of delivering their goods. Since fulfillment of an order is a taxing job all by itself, there are some agencies involved only in this kind of job. These are the dropshipping firms.

The advantages of such firms are that they do not need to worry about how to increase the sales of the products that they will be delivering. They do not have to maintain stocks either, nor worry about marketing. Therefore, these firms are free of such risks.

How effective Management contributes in Marketing?

Marketing a business is one of the key operations of any organization these days. However, such an operation needs careful planning, which is why management of a business goes hand in hand with the decisions taken to market the business. For such planning of a marketing regime, managers and business owners need to have a clear idea of the aims and objectives of their business and organization. They need to understand clearly the market conditions in which their business operates.

The fast evolving manager roles are rapidly leaving behind the traditional marketing practices in terms of theory as well as practice. Early businesses were seen conducting their research and emphasizing on what were known as the three Cs of marketing, that is, Customer, Company and Competitor. However, further analysis has given way to the inclusion of two more Cs. These are Collaborator and industry Context. All these areas are carefully researched on and important decisions are taken in each of these fields to bear an overall result of effective marketing.

Let us look at each of these individually:

• Customer: analyzing the customer behavior is one of the most important functions of management and marketing. Managers first seek to find out their niche customer base. After having identified that they try and break them up into manageable segments. This segmentation of the target customers can be done on the basis of demography, behavior, age grouping, etc. marketers then aim at tracking the purchase and consumption patterns of these segments, as a group or individually, in order to help them develop and improvise on their product better. This is known as perceptual mapping.

• Company: under this aspect of marketing management, managers analyze the cost structure of the company and what bearing it has and the profit of the organization. For this they may also work in tandem with the finance or accounts managers. Managers also seek to delve deep into the inherent competency of the organization based on the kind of resources it possesses, and find out whether its potential is being exploited to the optimum level or not.

• Collaborator: the collaborators form an important aspect of the business and the analysis of related activities forms a major chunk of marketing management activities. Distributor and supplier behavior, that of the joint venture partners, etc is thoroughly observed and analyzed.

• Competitor: this analysis deals with comparing the position of the business in relation to its market competitors. The activities of the competitors are observed to see which policies are exactly having what effect on the market and the customers.

• Context: this involves having a clear idea of the conditions in which the business operates. The economics of how the business functions within the framework of the larger industry is analyzed. Both macro and micro pictures are taken into consideration.

For each of the above marketing management functions, a lot of data need to be collected, processed and analyzed. Tapping the right data out of the existing market conditions is yet another challenge. Market managers generally look to collect data related to the various segments mentioned above.

How to Achieve Customer Loyalty

You must have heard the phrase “brand loyalty”. When a consumer finds that a particular brand is delivering the best products and services for him and that brands solves his problems with their products, he begins to identify that brand with a certain quality and develops a loyalty for it. In fact, if you have a customer who is committed to your brand, chances are that he will choose your product or service over the others that are available in the market.

Despite the age old tradition of brand loyalty, there is a new trend these days that puts a question mark over the whole concept of brand loyalty. With the constant increment in the number of options that a prospective customer has, the tendency of the customer to stick to a particular brand is withering away. The prospective customer now goes for the cheaper and the better option rather than going for the old brand that was earlier preferred. The concept of customer loyalty is witnessing a downslide as the markets become more and more competitive. In fact, a major factor in triggering this change is the development of numerous search engines (for example, Yahoo! or Google). The search engines are now the preferred mode of looking for a product and the prospective customers choose the product that best suits their needs from an array of products and services on the net.

However, in order to make your business successful, it is absolutely necessary to have a certain amount of customer loyalty. The loyal customer is someone who will not easily opt for some other product or service over yours. You need to improve yourself constantly in order to keep your old customer base faithful as ever.

Customer loyalty plays a major role in making your business successful. If you are capable of retaining as much as 5% of your old customer base, then your business can grow up to 75%. Another great thing about your old customers who rely on you is that they will tell their friends, family and acquaintances about your products and services. In this manner, your business will get the best kind of advertising possible. Similarly, a customer who does not like your products might do some negative marketing for you, so you need to be on your toes and ensure that all your customers are satisfied with you. This will help you convert your prospective customers to your clients.

In order to keep your old customer base alive and loyal towards your business. You need to have something unique about your business. If you are able to have a unique feature that your customers love, then chances are that your customers will stick to your company and even tell others about it. The key is to develop this USP or Unique Selling Point in order to entice the customers and keep them loyal. If your customer is aware of your USP and benefits from it, you will get a brand loyalty that will be enough to keep your business booming.

Develop A Great Marketing Strategy - Keeping Your Pace With The Changing Trends

When you have a business of your own, one of the constant worries that you will have is how to stay ahead of your competition. Everyday your rivals are developing new techniques to get ahead, and so, if you want to survive in such a market, you need to devise new marketing techniques regularly. The only way to combat the change is to change your business strategy regularly so that you do not lag behind.

In order to be the leader, you need to have a very strong customer base. That means keeping your old customers happy and at the same time seeking new clients. You can ensure that your customer base keeps on expanding by offering new products and services that will appeal to all customers. Sustaining your old clientele by keeping your quality intact and offering more with passing time is as important as attracting new customers with irresistible offers.

In order to make your business appeal even more to customers, try offering certain services for free. For example, you can have a free newsletter and information bank on your website. The customer will automatically be interested in your products when he or she sees that they are getting great offers from you. The more the people will come to your website for accessing the free information, the more exposure of your products and services will be there. This raises the probability of sales.

If you really want your business to be on top, just ensure that you are delivering something extra to the customers. Little things like punctual delivery of products, good follow up, helpful customer care and keeping promises go a long way in creating the trust of the customers in your products and services. These things will be your distinctive features that the customers will identify you with. If you stick to all these things, it is guaranteed that your sales will increase and your customer base will be expanding like never before.

Good marketing strategy is also very crucial to building up a business. Whenever you are marketing your products and services, ensure that your promotional campaign lays stress on the benefits that the consumers will get from using your products. Instead of advertising the finer points of your product, emphasize on the customer perspective so that the prospective client feels that his or her problems will be solved if they use your products and services. This kind of marketing strategy is very important in order to have your business grow.

The market will keep on changing and you need to be a part of the change in order to thrive in the market. If you are able to be a part of the change and at the same time sustain the quality of your products and services, your business will keep on booming!